What we check
Technical SEO, crawling and indexing, page content, internal links, mobile usability and AI search readiness. See the audit scope.
01
Scope, deliverables and a fixed-price quote
tPanel provides SEO audits for Australian businesses investigating a search traffic drop, planning a redesign or seeking an independent second opinion. We agree the scope, fixed price and delivery date before starting.
What you receive
A written report with supporting evidence, priorities and recommended actions for you or your developer. See a sample report.
How to commission it
We quote for the agreed website size, languages and data access. Buy the audit on its own; implementation is scoped separately. Pricing and delivery.
02
What does tPanel's SEO audit include?
We agree the pages and scope before starting. The review covers five areas, with the data sources and any gaps noted in the report.
Page content and search intent
Titles, descriptions, headings, image text and internal links. We check whether each page answers the search it is meant to serve.
Crawling and indexing
Robots rules, sitemaps, canonicals, redirects and language versions. Search Console access lets us check Google's reported indexing status for the agreed pages.
Speed and mobile usability
Loading behaviour, layout shifts, broken links and important mobile interactions. We distinguish controlled speed tests from real visitor data, where it is available.
Content quality and structure
Thin or repetitive pages, overlapping topics, missing evidence and links that make important content difficult to find.
AI search readiness
Crawler access, clear business information, structured data and useful, attributable answers. These checks do not guarantee a mention or citation in an AI answer.
03
How much does an SEO audit cost in Australia?
tPanel quotes a one-off audit at a fixed price after reviewing the website and scope. The price and delivery date are agreed before work starts. All tPanel fees exclude GST.
Your quote confirms the pages and languages covered, available data, report scope and delivery date. Implementation is quoted separately. Include any launch deadline in your enquiry so we can confirm whether it is achievable.
For a specific decision
Useful before a redesign, after a traffic drop, or when you want a second opinion. Send the website address, main concern and any available Search Console or analytics access.
Request a quote ->For ongoing maintenance
Our Care & Optimisation website plan includes a monthly SEO/GEO review and written report. Routine content changes use the plan's agreed allowance; larger fixes are quoted separately.
See the website maintenance plan ->You do not have to buy hosting, maintenance or implementation to commission an audit.
04
See an actual SEO audit deliverable
See our published July 2026 MorrowVault audit. These two recorded findings show how search data and page content lead to specific checks and recommended actions.
From a search problem to an action
- T5: Search intent and page content did not match
- The report identified a gap between an account-after-death page and searches about financial accounts. It recommended narrowing the target query or adding relevant content with a clearer separation of intent.
- T6: Search impressions without clicks
- The report identified pages receiving impressions without clicks and recommended reviewing their titles and descriptions. This was a proposed improvement to test, not proof of the sole cause of low click-through.
Historical report: these were findings and recommendations at the time, not the site's current condition or evidence of a ranking improvement.
05
Who carries out the audit and handles the fixes?
You work directly with Tim Wang, tPanel's owner, to agree the scope and review the findings. The report records the pages checked, data period, evidence and recommended priorities. Your team or another developer can carry out the work, or you can ask tPanel to quote the implementation.
Routine edits
Titles, descriptions, image text and links may fit the website maintenance plan's content allowance.
Larger changes
Speed work, new content, schema changes and page rebuilds need an agreed scope and quote.
Check the result
After changes, repeat the relevant checks. Search performance needs time and enough data to assess.
06
What access do you need to provide?
We can start with your public website. Access to your own search and analytics data makes the review more specific. Tell us what is available when requesting a quote.
Public website
Page content, links, metadata, crawl rules and browser tests. A public crawl alone cannot confirm what Google has indexed.
Search Console
With your permission, we can review queries, clicks and Google's indexing reports. We state the date range and the pages checked.
Analytics and speed data
Authorised GA4 access helps us review recorded traffic and enquiries. CrUX field data requires sufficient samples. Where it is unavailable, the report labels lab tests separately instead of presenting them as real visitor measurements.
An audit reviews the site; it does not include changing the live website. Access is agreed for the review, and customer information is not published without permission.
07
When is an SEO audit useful?
Start with the question you need answered. That helps keep the review focused.
Traffic or enquiries have fallen
Check tracking, affected pages and recent site changes before choosing a fix.
A redesign is coming
Record important pages and URLs so the migration plan can account for them.
You need a second opinion
Use an independent review before committing to a longer programme of work.
If a recent review already gives you a clear plan, completing those changes may be more useful than commissioning another full audit.
FAQ
SEO audit questions
Have a question about your site? Include it with your website address.
Does the audit cover AI search and GEO?
Yes, it reviews crawler access, business information, structured data and how clearly the content answers relevant questions. Those checks do not prove that an AI system will cite the site. Any checks of actual mentions or citations need an agreed set of platforms, questions and dates.
Can you audit a website another company built?
Yes. We agree access and review the site without changing its live content or code. You can share the report with the company that built it. Customer information is not published without permission.
Will an audit guarantee better rankings?
No. An audit identifies issues and recommends work; it does not control Google's indexing or rankings. The report distinguishes observed problems from recommendations, and search results need to be assessed after changes using enough data.
Tell us what you want to understand
Send your website address and the problem you are seeing. We will confirm the audit scope, price and delivery date.
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